Awards Ceremonies Can Benefit Any Industry

Gold TrophyIn the next few weeks Hollywood’s great and good will be donning their finest frocks and best bibs and tucker and heading onto the red carpet as the film and television award season gets underway.  Wining a BAFTA or an Academy Award is held in high regard, with film studios realising the benefits that success at these big events can bring to a movie.

Winning, or even just being nominated, at these events is an indication that the film is a quality production; it can lead to an additional rush at the box office; extend the run of the movie; and ultimately brings in more cash.  In the case of the leading ladies and gentlemen, it can raise their profile significantly and lead to them being offered more roles.

It’s not just the great and good of the movie industry who recognise the benefit of awards success, farmers do too.  You wouldn’t normally associate wellies and flat caps with glitzy ceremonies, but if you visit one of the many agricultural shows held throughout the country every summer you’ll soon realise the similarities.

For livestock farmers, their aim is to sell their animals for the highest price possible and100_5214_1_LR any accolades that can be associated with those animals always helps.  That’s why after selecting their best stock for showing, they’ll spend hours caring for those animals, then washing, shampooing and preening them.  In some cases the beasts will also get the animal equivalent of hair dye put through their coats!

All this in the attempt to secure a rosette, some silverware, possibly a small financial windfall and the kudos of having a first placed animal.  If an animal can land first place at successive regional shows and also do well at events such as the Royal Highland Show, the advantage when it comes to market day can be significant.  In some cases it can add thousands of pounds to the animal’s sale price, in others hundreds of thousands.

In the same way as film makers and farmers benefit from award success, you and your business can too.  There is no guarantee that you will be able to add thousands of pounds to the value of your products if you win an award, but success can bring plenty of other benefits.

  • Success at an awards ceremony can raise the profile of your business – before, during and after the big night.
  • Just like at the big movie bashes, winning an award is a sign of excellence and can demonstrate the robustness of your business.
  • The hard work of your staff is acknowledged, which can be very motivational, give them a feel good factor and engender loyalty.
  • An award can impress clients, suppliers, partners and investors, and potentially open doors that may otherwise have remained closed.

Even if your company is just a finalist at an awards ceremony it can be a tremendous boost.  The entry process can also make you look at your business with a different perspective and highlight areas where you could make improvements in the coming year.

Here in the north-east, a large number of award schemes are organised throughout the year that cover a range of industry sectors.  From the subsea and oil and gas industries, to the tourism, food, and human resources sectors, to all encompassing general business success; there are plenty of opportunities for all business types.

If you think you’ve got a great business story to tell, look at what award schemes are out there, pick the most suitable category and get entering.  The farming community shows their wares to the world; take a leaf out of their book and tell the world about your wares.

Good luck, and if you end up on stage making a speech to accept an award don’t follow the lead of Halle Berry and Gwyneth Paltrow.  The organisers don’t like having to mop up tears from their shiny stage set!

Important dates for some upcoming awards include:

Oil & Gas UK Safety Awards:                                     Nominations close 1 March            Grampian Awards for Business Enterprise:               Nominations close 1 March            Scottish Thistle Awards:                                             Nominations close 13 March             Northern Star Business Awards:                                Nominations open 13 March

Get in touch with us for more information on these and other award schemes and how we can help with your entry.


Resolutions Round Up

Welcome to our first blog post of 2013. We hope that you’ve recovered from the excesses of the festive season and are looking forward to the challenges of the year ahead. Regardless of whether you make them or not, resolutions tend to be big news at the start of each year. Read on to find out more about their origins, popular resolutions for 2013 and how to counteract that dip in resolve that tends to occur – hem – about now…

The roots of resolutions
New Year’s resolutions are steeped in religious origins. The Romans began each year by making promises to the god Janus (for whom January is named) and for many years Christians have prepared for the year ahead by making resolutions at watchnight services. Regardless of creed or religious beliefs, the concept is to reflect upon self-improvement annually.

2013 top ten resolutions
A poll of 2000 people conducted by LA Fitness produced the following resolutions results:
1. Read more books
2. Save more money
3. Lose weight
4. Redecorate
5. Take better photos
6. Go travelling
7. Sell unwanted items on eBay
8. Buy a tablet
9. Organise photos
10. Do something for charity.
You can read the full top 40 list of New Year’s resolutions by clicking here.

Strengthening your resolve
Struggling to maintain motivation? Ways to ensure you keep your New Year’s resolutions include making your goals specific, sharing your decisions with friends and family and tracking your progress.

Show you mean business
It’s not just in our personal lives that resolutions are made, but also in our working lives.  The companies we all work for set targets for the year ahead, which in a way are resolutions.  Maybe it’s to grow the size of the customer base, increase turnover, revisit the marketing strategy or generate some media coverage for the company each month.
Raising the profile of your company often results in a corresponding increase in your customer base and business turnover. If you want to achieve your communication goals this year, Innes Associates can help you research and plan a co-ordinated communications campaign – and we’ll also help you stick to it!  Contact one of the team to find out more.