Small businesses warned not to skimp on marketing

Improved marketing could add value for SMEs.

Improved marketing could add value for SMEs.

Recent research carried out by technology services company Pitney Bowes and the Centre for Economics and Business Research (CEBR) reveals that the SME sector is losing out on up to £11 billion in sales by allowing marketing to slip off the radar. While 77% of companies recognise that marketing is important to the success of their business, a third rate their efforts over the last six months at under five out of ten, with 11 per cent admitting to doing none of the marketing they had planned.  When asked what’s holding them back, SME owners cite time (21 per cent) and money (36 per cent).

At Innes Associates we understand the challenges faced by SMEs and work closely with our clients to develop marketing plans and communication activities that deliver. Keen to chat things through? Simply get in touch to arrange a no obligation consultation.

The full article about the benefits of improved marketing for small and medium-sized companies is available to view here.

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