Innes Associates has been supporting Cash for Kids over the past year and yesterday we helped to launch the charity’s annual Christmas present appeal. Read the full story below or head to www.northsound1.com/mission-christmas or www.northsound1.com/charity/ to find out how you can help.
Mission Christmas Appeal Takes Off With Bond’s Help
The charity’s Mission Christmas appeal encourages members of the public to purchase an extra toy or gift when they are doing their Christmas shopping and donate it unwrapped to the appeal. Cash for Kids has set up 20 donation points across the north-east in order to make it as easy as possible for people to donate items.
It is estimated that around 10,000 children in Aberdeen and Aberdeenshire live in poverty. Cash for Kids is one of a number of local charities that run an annual Christmas toy appeal in order to provide these children with at least one toy or gift on Christmas day.
Bond Offshore Helicopters is the main sponsor of the appeal. One of the firm’s pilots and Cash for Kids’ Courage the Cat were on hand to help Santa Claus load the first batch of presents bound for his workshop at the North Pole into one of Bond’s helicopters. This year’s appeal was kick-started with a donation of 168 quality toys from Aberdeen’s Disney Store.
Last year’s Mission Christmas appeal saw around £160,000 worth of presents generously donated by individuals and businesses in the north-east. This helped to ensure that 2,966 underprivileged children in the region were guaranteed a Christmas present. Cash for Kids expects to fulfil a similar number of applications on behalf of children this year.
Michelle Herd, charity manager, said: “Christmas is a magical time of the year, but for thousands of children living in poverty in the north-east often it is not, with many not receiving a present. Cash for Kids’ Mission Christmas appeal aims to ensure that as many children as possible in this situation wake up on Christmas morning to the joy of a new gift.
“Last year we distributed over 10,000 presents to youngsters in the area and we have already received over 1,000 applications on behalf of children. All gifts and donations are gratefully received, no matter how large or small, and should be unwrapped.
“We are really pleased to have Bond as the main supporter of our appeal this year and their assistance is really appreciated. The Mission Christmas appeal is a huge logistical task for us and we are indebted to everyone who helps to make it operate successfully.”
Luke Farajallah, managing director, Bond Offshore Helicopters, said: “Cash for Kids is one of the most worthy charities in Aberdeen, and as a locally based business we feel the responsibility to play our part in making Christmas a special time of year for all children. It is heart-breaking to understand that 10,000 children in the Aberdeenshire area live in poverty, and it is this fact that has inspired us to step up and make a difference.
“We are extremely proud to be the main sponsor of this event, and we would urge local people and businesses to play their part by also making a donation, however small, in the full knowledge that they will be bringing some Christmas magic into the lives of the children who need it most.”
Cash for Kids is Northsound Radio’s listeners’ charity. It makes grants to individuals, families, children’s groups, organisations and projects throughout the Northsound transmission area. All money is raised locally and spent locally to benefit local disabled and disadvantaged children and young people under 18. More information on Cash for Kids can be found at www.northsound1.com/charity, or telephone 01224 337010.