How to make the most from your investment at Offshore Europe 2017

Preparation and planning for an exhibition is crucial.

As OTC Houston comes to a close the next big event on the oil and gas calendar is Offshore Europe in Aberdeen.

Offshore Europe 2015

If you are a confirmed exhibitor at Offshore Europe, you will undoubtedly have considered your objectives and identified what you want to achieve by exhibiting at the show.

This might be attracting talent for recruitment purposes, to launch a new product or innovation, raise the profile of your brand or to generate new leads – domestic and international.

Whatever your goal, make sure you give your business an excellent likelihood of achieving those objectives by planning for success.

Innes Associates is a team of communications professionals helping businesses like yours stand out, succeed and achieve great results from exhibitions around the world.

Our advice for Offshore Europe is to focus on the following:

  • Plan early.  Setting deadlines helps to ensure each stage runs smoothly from creating content to signing off designs.
  • Define your why. Identifying your key messages will help in preparing all content, resources and tools which promote and sell your business before, during and after the show.
  • Stand out in the crowd.  With over 500 exhibitors and attendees from more than 100 countries, make sure your brand, stand, people and products are prominent and memorable.
  • Inspire your team. Employees who show passion and enthusiasm will make your stand more welcoming and approachable.  We can deliver training for presentation purposes and exhibitions.
  • Read all about it.  If you have a great story to tell, there are many PR opportunities that we can help you tap into to ensure that you attract plenty of attention throughout the duration of the exhibition.
  • Get noticed.  From getting social on LinkedIn, Twitter and Facebook and sending email campaigns to showcasing demonstrations or presentations on your stand and appearing on OETV.  Need some help? You can contact us for any assistance.
  • Take the lead. You’ve done the leg work, now make it work for you. Ensure you have a mechanism on your stand to capture leads and that your team know about it.  Also, walk the floor, set up meetings, seek out customers and suppliers, and find out what your competitors are doing.
  • The show’s not over. The exhibition has gone well and you’ve made new contacts and captured lots of data, now don’t let that hard work go to waste. Follow-up leads and hold a debrief with your team.

If you’d be interested in speaking to us about how we can help you get the most out of exhibiting at Offshore Europe don’t hesitate to give us a call on 01224 452177.

Based in Aberdeen we can provide local, hands-on support for all your OE2017 exhibition, marketing and PR needs.

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Backing Buy North-East Initiative

Aberdeen and Grampian Chamber of Commerce has launched a new campaign to persuade businesses in north-east Scotland to source more products and services from within the region and in turn support fellow local firms.  The aim is to retain more money in Aberdeen and Aberdeenshire and give the local economy a shot in the arm.

buy-north-eastBuy North-East is being run in conjunction with Aberdeen City and Aberdeenshire councils, Scottish Enterprise and Aberdeen Journals and encourages local private, public and third sector organisations to procure more items from local suppliers.  The Press & Journal and Evening Express newspapers are highlighting the importance and benefits of sourcing products and services locally with regular editorial articles.AberdeenHundreds of businesses of all sizes and operating in all sectors have signed up to the initiative, including ourselves here at Innes Associates.  As an Aberdeen-based advertising, marketing and PR company we know the importance of using local suppliers.

Explaining why Innes Associates is backing the campaign, managing director Charlie Innes said: “We have always aimed to use local suppliers as much as possible.  Working with suppliers who are on our doorstep allows us to build strong relationships with them.  Nothing beats discussing a project face-to-face and having that personal relationship can help when last minute projects crop up.

Charlie Innes, managing director, Innes Associates

Charlie Innes

“Our network includes freelance designers, photographers, video production companies, gift suppliers and printers, and although each varies in size, they all contribute to ensuring we have a diverse economy here in the north-east.

“This campaign gives us the opportunity as a business to explore how we can support more north-east suppliers to fulfil our own needs and those of our clients.  Businesses should also be encouraging their staff to examine where they spend their money and inspire them to shop locally where and when they can.  If we all make some small changes it will have a positive knock-on effect right down the supply chain.”

For more information on Buy North-East visit www.buynortheast.co.uk.

Firm Donates Free Food To Local Foodbank

Aberdeen-based marketing and communications consultancy Innes Associates has donated a second batch of free food to local food bank Community Food Initiatives North East (CFINE), proving that giving to charity does not always need to cost money.

Staff at the firm have been accumulating food and toiletries they have received when purchasing a copy of the Evening Express or Press and Journal from Aberdeen Journal’s roadshow events in Aberdeen’s Trinity Centre. The items were being given away free to readers as part of a promotion run by the papers.

Fiona Rae of CFINE (centre) accepts a donation from Charlie Innes (left) and Ian McLaren of Innes AssociatesThe idea of donating the free items to charity was sown in the minds of the Innes Associates team after being struck by a 12-year-old schoolgirl’s generosity last year. The youngster had saved up toys she had won at Codona’s and donated them to the Cash for Kids Mission Christmas gift appeal.

This latest batch of food and toiletries totalled 56 items, with an estimated retail value of over £60. A further £10 of tinned and dried food was also donated to the charity which was purchased from loose change collected in a tin in the firm’s office.

Boosting supplies – £60 of free food thanks to Aberdeen JournalsEarlier in the year, staff handed in 27 free items with a combined value of £35 to CFINE’s premises on Poynernook Road along with 21kg of additional food purchased by the team. These free items had been collected in the same way.

Along with donating items to the food bank, Innes Associates has also handed out some of the food to homeless people and donated Easter Eggs to local children’s egg appeals.

Free food – first batch of food collected for CFINEFoodbanks across Britain have been experiencing unprecedented demand in recent years. CFINE is the lead partner of the Food Banks Partnership Aberdeen, which comprises 37 partner community and voluntary organisations in the city. The Aberdeen foodbanks put out a call earlier this year which local residents got behind. Donations are constantly required, meaning this latest donation was well received.

In 2014, the partnership distributed over 13,000 emergency food parcels across Aberdeen, with CFINE itself handing out over 3,300 of them. This year, CFINE has dispensed, on average, around 750 emergency food parcels every month and as temperature begins to fall it is once again witnessing an increase in demand. The charity estimates that over the course of the year it will hand out nearly £160,000 worth of food and toiletries.

Ian McLaren, Innes Associates’ PR account manager, said: “We were all struck by the generosity shown last year by a 12-year-old girl who donated gifts she won to the Cash for Kids Mission Christmas appeal. It got us thinking about the things we could do that could have a similar impact and this is the result.

“In its simplest form it was about not being greedy. Instead passing on the goodwill shown to us, to those in need. It shows that donating to charity can at times cost nothing.”

Fiona Rae, deputy chief executive, CFINE, said: “This was a great initiative run by the team at Innes Associates. All of the food and toiletries that have been donated to CFINE are a huge benefit. Regardless of the time of year, we experience strong demand for food parcels. Every donation is greatly appreciated, particularly as we approach a time of year when additional pressures are put on our finances.”

Coinz Meanz Beanz For Charity

A humble tin of baked beans has allowed an Aberdeen charity to coin in over £100 thanks to a local firm.

Bean tin sprouts into charity cash

The store cupboard staple sprouted into £120 for Cash for Kids thanks to Aberdeen-based marketing and communications consultancy Innes Associates. Over the past year, staff at the firm have been putting loose change into an old baked bean tin, collecting a total of £16.15 in coppers and silvers. Staff members then individually matched the amount, with the total then being doubled by the firm.

Cash for Kids is currently running its annual Coats for Kids appeal, which aims to provide warm winter clothing to hundreds of underprivileged north-east children, and will use the donation to help meet an anticipated 600 applications. The charity supports disabled and disadvantaged children and young people under the age of 18 living in Aberdeen and Aberdeenshire. All of the money donated to the charity is spent in the local area.

Beans and coins

Normally the preserve of the bottom of pockets and purses, coppers and silvers are often an irritation to the public, but the team at Innes Associates grew to love the pesky pennies. In total they collected £1.33 in pennies, £1.32 in 2ps, £2.90 in 5ps, £4.20 in 10ps, £5.40 in 20ps and £1 in 50ps, along with a rouge American cent.

Charlie Innes, managing director of Innes Associates, said: “This was a really simple fundraising idea and it was surprising just how much we raised as a result of some loose change. We all often curse the coppers and small silvers that rattle around in our pockets or purses, so this put them to great use for a worthwhile local charity.”

Charlie Innes, managing director, Innes Associates

Charlie Innes

Michelle Ferguson, Cash for Kids’ charity manager, said: “This was a fantastic fundraising concept and goes to show that little things can accumulate into substantial amounts. Loose change is a bugbear of many people and this is an initiative many other firms could also adopt.

Cash for Kids logo“All of the money that is raised for Cash for Kids is used to support young people here in the north-east. Instead of being used to support our Coats for Kids appeal, a donation of this value could help a family to purchase clothes, bedding and other essentials for their children, or fund quarter of the purchase cost of a specialist wheelchair for a disabled child.”

Energy publications

Some of the publications that support the global oil and gas sectorAberdeen is the heart of the European oil and gas industry and there is a wide range of publications that cover this important sector.  With the rise of online media the number of platforms has increased in recent years.  Here are some of the media, both print and online, that many of our clients feature in.

The Press & Journal – Aberdeen’s daily newspaper covers the sector in each daily and has a monthly supplement called Energy.  The paper launched an online news service called Energy Voice.

Roustabout Energy International is a long-standing monthly Aberdeen energy publication.  Over the past 40 years it has charted the development of the industry in the north-east of Scotland, but also features international news.

Platform is another Aberdeen-based monthly magazine publication and its digital version can be read at www.platform-oilandgas.com.

Oilonline.com is the online home for well-established magazines Offshore Engineer and Asian Oil & Gas.

Oilvoice.com is an online news service bringing together news of the global oil and gas industry.  It provides daily and weekly e-newsletters to subscribers’ inboxes and also publishes a digital magazine on its website.

Offshore-technology.com is another online news service dedicated to the global oil and gas industry.  It also produces a digital magazine called Offshore Technology Focus.

Published since 1944 by the International Association of Drilling Contractors, Drilling Contractor magazine covers the global completion and drilling industry, onshore and offshore.

Hart’s E&P is another long-standing energy industry publication.  It informs exploration, drilling and production operations managers, onshore and offshore and in all parts of the world, about the trends and technology they need to do their jobs more efficiently.

There are many other titles and we will add them to this post in the coming days.

Mission Christmas Appeal Takes Off With Bond’s Help

Cash for Kids logoInnes Associates has been supporting Cash for Kids over the past year and yesterday we helped to launch the charity’s annual Christmas present appeal.  Read the full story below or head to www.northsound1.com/mission-christmas or www.northsound1.com/charity/ to find out how you can help.

Mission Christmas Appeal Takes Off With Bond’s Help

Cash for Kids' Mission ChristmasAn annual festive campaign to ensure that underprivileged children living in north-east Scotland receive a present this Christmas has been officially launched by Aberdeen charity Cash for Kids.

The charity’s Mission Christmas appeal encourages members of the public to purchase an extra toy or gift when they are doing their Christmas shopping and donate it unwrapped to the appeal.  Cash for Kids has set up 20 donation points across the north-east in order to make it as easy as possible for people to donate items.

It is estimated that around 10,000 children in Aberdeen and Aberdeenshire live in poverty.  Cash for Kids is one of a number of local charities that run an annual Christmas toy appeal in order to provide these children with at least one toy or gift on Christmas day.

Bond Offshore Helicopters is the main sponsor of the appeal.  One of the firm’s pilots and Cash for Kids’ Courage the Cat were on hand to help Santa Claus load the first batch of presents bound for his workshop at the North Pole into one of Bond’s helicopters.  This year’s appeal was kick-started with a donation of 168 quality toys from Aberdeen’s Disney Store.

Last year’s Mission Christmas appeal saw around £160,000 worth of presents generously donated by individuals and businesses in the north-east.  This helped to ensure that 2,966 underprivileged children in the region were guaranteed a Christmas present.  Cash for Kids expects to fulfil a similar number of applications on behalf of children this year.

Mission Christmas appeal lifts off

Bond staff, Santa and Northsound DJs Greigsy and Aylissa launch the appeal

Michelle Herd, charity manager, said: “Christmas is a magical time of the year, but for thousands of children living in poverty in the north-east often it is not, with many not receiving a present.  Cash for Kids’ Mission Christmas appeal aims to ensure that as many children as possible in this situation wake up on Christmas morning to the joy of a new gift.

“Last year we distributed over 10,000 presents to youngsters in the area and we have already received over 1,000 applications on behalf of children.  All gifts and donations are gratefully received, no matter how large or small, and should be unwrapped.

“We are really pleased to have Bond as the main supporter of our appeal this year and their assistance is really appreciated.  The Mission Christmas appeal is a huge logistical task for us and we are indebted to everyone who helps to make it operate successfully.”

North Pole bound

Greigsy, Santa and Aylissa

Luke Farajallah, managing director, Bond Offshore Helicopters, said:  “Cash for Kids is one of the most worthy charities in Aberdeen, and as a locally based business we feel the responsibility to play our part in making Christmas a special time of year for all children.  It is heart-breaking to understand that 10,000 children in the Aberdeenshire area live in poverty, and it is this fact that has inspired us to step up and make a difference.

“We are extremely proud to be the main sponsor of this event, and we would urge local people and businesses to play their part by also making a donation, however small, in the full knowledge that they will be bringing some Christmas magic into the lives of the children who need it most.”

Cash for Kids is Northsound Radio’s listeners’ charity.  It makes grants to individuals, families, children’s groups, organisations and projects throughout the Northsound transmission area.  All money is raised locally and spent locally to benefit local disabled and disadvantaged children and young people under 18.  More information on Cash for Kids can be found at www.northsound1.com/charity, or telephone 01224 337010.

Innes Associates helps to mark some milestones

Innes Associates at 10It seems that 2013 is quite a good year to be celebrating an anniversary in Aberdeen.  This  year Innes Associates celebrates a decade a business and we’re not alone in reaching a significant milestone.

Also celebrating ten years in business are subsea intervention firm Bibby Offshore and Belmont Street eatery Books and Beans.  Others who are blowing out candles on the top of their tenth birthday cakes are the Press & Journal’s monthly Energy supplement and Aberdeen and Grampian Chamber of Commerce’s Northern Star Business Awards.

This year marks 40 years since the first Offshore Europe exhibition and conference was staged in the city.  Originally held at the University of Aberdeen and called Offshore Scotland, the event has grown into the largest oil and gas production event in the eastern hemisphere.  This year’s event is expected to attract over 1,500 exhibitors and welcome around 50,000 visitors over its four days.

Another Aberdeen business celebrating a major landmark is Roustabout Energy International, one of the leading oil and gas publications in north-east Scotland.  Its first magazine came off the printing press in September 1972 and nearly 41 years later its 500th edition has just been printed.  Thanks to modern technology you don’t have to have a printed copy to be able toread it as its digital version can be read on a desktop, tablet or mobile phone.

Charlie Innes

Charlie Innes, managing director, Innes Associates

It was this combination of advancing technology and significant milestones that led to Innes Associates managing director Charlie Innes putting pen to paper – or fingers to keyboard – to look at how technology and the way we communicate has evolved over the past 40 years.  From telex machines to touchscreens and tablets, and how jobs in the oil industry have changed, are all covered.  To read the full article and have a look at the new look Roustabout Energy International has received to mark the 500th issue visit their website.  You might also spot a dashing young Charlie Innes!