A humble tin of baked beans has allowed an Aberdeen charity to coin in over £100 thanks to a local firm.
The store cupboard staple sprouted into £120 for Cash for Kids thanks to Aberdeen-based marketing and communications consultancy Innes Associates. Over the past year, staff at the firm have been putting loose change into an old baked bean tin, collecting a total of £16.15 in coppers and silvers. Staff members then individually matched the amount, with the total then being doubled by the firm.
Cash for Kids is currently running its annual Coats for Kids appeal, which aims to provide warm winter clothing to hundreds of underprivileged north-east children, and will use the donation to help meet an anticipated 600 applications. The charity supports disabled and disadvantaged children and young people under the age of 18 living in Aberdeen and Aberdeenshire. All of the money donated to the charity is spent in the local area.
Normally the preserve of the bottom of pockets and purses, coppers and silvers are often an irritation to the public, but the team at Innes Associates grew to love the pesky pennies. In total they collected £1.33 in pennies, £1.32 in 2ps, £2.90 in 5ps, £4.20 in 10ps, £5.40 in 20ps and £1 in 50ps, along with a rouge American cent.
Charlie Innes, managing director of Innes Associates, said: “This was a really simple fundraising idea and it was surprising just how much we raised as a result of some loose change. We all often curse the coppers and small silvers that rattle around in our pockets or purses, so this put them to great use for a worthwhile local charity.”
Michelle Ferguson, Cash for Kids’ charity manager, said: “This was a fantastic fundraising concept and goes to show that little things can accumulate into substantial amounts. Loose change is a bugbear of many people and this is an initiative many other firms could also adopt.
“All of the money that is raised for Cash for Kids is used to support young people here in the north-east. Instead of being used to support our Coats for Kids appeal, a donation of this value could help a family to purchase clothes, bedding and other essentials for their children, or fund quarter of the purchase cost of a specialist wheelchair for a disabled child.”